Full Year/Full Time
Grades 11, 12 Credit 1.0

Are you interested in the dynamic areas of marketing or management? Over one-third of the jobs in the country deal with some aspect of marketing. Consider the possibilities! The marketing program includes topics relating to research and development, product planning, business and marketing concepts, buying and pricing, and career preparation (applications, resumes and interview techniques are developed). Speakers, role-playing, case problems, videos, team-work and simulations are utilized.

Students are encouraged to participate in DECA (An Association of Marketing Students). Leadership skills and marketing competencies can be developed through involvement in DECA at the district, state and national conferences. Areas of competition include Advertising, Apparel & Accessories, Finance & Credit, Hospitality & Tourism, Restaurant Management, Entrepreneurship and Sports & Entertainment Marketing. The national conference in the spring of 2010 will be held for one week in Louisville, Kentucky!

Criteria for Selection - This course MUST be taken in conjunction with Advertising and Promotion (0405) during 1st or 2nd Semester.

Back To Top

ADVERTISING & PROMOTION No. 0405

Semester/Full Time
Grades 11, 12 Credit .5

Students will develop skills in advertising, professional selling and visual merchandising. Creative projects are utilized to provide hands-on learning experiences. Skills are demonstrated in the preparation of advertising projects in various media, such as newspaper layouts and television commercials. Sales demonstrations are role-played to give students experience in personal selling techniques.

Criteria for Selection - Co-requisite: Marketing (0403)

Back To Top

 ADVANCED MARKETING No. 0404

Full Year/Full Time
Grade 12 Credit 1.0

This course is designed to develop advanced marketing competencies. A study of entrepreneurship gives students the opportunity to individually select an idea for a business they would be interested in owning and operating. Market research and strategies are used to determine the location and product/service mix for the new business. The organization, financing, promotion and management for a business plan are also developed.

In addition, the curriculum focuses on market research, risk management and international marketing. To facilitate personal success in the business world, time and stress management skills are sharpened. Case studies and guest speakers are utilized throughout the course. Also, an in-depth study of Proctor & Gamble Corporation's marketing and advertising provides a unique integration of the class with a real business.

Students may receive credit and early dismissal from school for part-time employment taking Marketing Co-op. Also students may participate in DECA (An Association of Marketing Students).

Students enrolled in Advanced Marketing are not to enroll in Entrepreneurship.

Criteria for Selection - Successful completion of Marketing (0403) and Advertising and Promotion (0405).

Back To Top

 MARKETING CO-OP

Semester/Full Time
Grade 12 Credit 1.0

Students enrolled in Advanced Marketing can earn credit for their work experience outside of school. The co-op student's job is marketing oriented, with an average of 15 hours per week at an approved work site. Early dismissal from school gives students the opportunity to fulfill the hours required on the job. Some students elect not to have an early dismissal so they may take a full academic schedule (refer to No. 0607 and No. 0707 for Period 10). The work experience is supervised by the Marketing Teacher-Coordinator and the student's supervisor at work. Select the course numbers that correspond to the early dismissal time requested:

MARKETING CO-OP           No. 0414
   Semester 1 Period 11 Full Time
MARKETING CO-OP           No. 0412
   Semester 1 Periods 10-11 Full Time
MARKETING CO-OP           No. 0410
   Semester 1 Periods 8-11 Full Time
MARKETING CO-OP           No. 0408
   Semester 1 Periods 7-11 Full Time
MARKETING CO-OP           No. 0406
   Semester 1 Periods 5-11 Full Time
MARKETING CO-OP           No. 0415
   Semester 2 Period 11 Full Time
MARKETING CO-OP           No. 0413
   Semester 2 Periods 10-11 Full Time
MARKETING CO-OP           No. 0411
   Semester 2 Periods 8-11 Full Time
MARKETING CO-OP           No. 0409
   Semester 2 Periods 7-11 Full Time
MARKETING CO-OP           No. 0407
   Semester 2 Periods 5-11 Full Time
*MARKETING CO-OP           No. 0416
   Semester 1 Period 12 Full Time
*MARKETING CO-OP           No. 0417
   Semester 2 Period 12 Full Time
* For those students who have a full schedule, but would like to participate in Co-op.

Back To Top